Winter Selling Guide: Unique Tips and Benefits of Selling During Winter

By Stacey Chaffin

Home is not just a place, it’s a feeling. My number one priority as an agent is to bring my clients that feeling and in turn, bring them home.

The idea of selling your home during the winter months might seem counterintuitive but don’t underestimate the unique benefits that come with showcasing your property. Many homeowners are shying away from selling this time of year, but why don’t we embrace it instead and be pleasantly surprised at the opportunities it brings?

One of the good things savvy sellers know when selling their homes during the winter season is that with less competition and the right strategy, you can still get top dollar for your property. This way, you can reap the benefits of seasonal change.

According to the National Association of Realtors, there’s been a 66% decrease in normal sales activity from November to January. But in Utah, a winter home sale has its advantages, like fewer sale signs from neighbors. Having less competition means that your property can steal the spotlight and have your potential buyer’s full attention.

Another good thing about selling your house during the winter months is that buyers tend to be more serious about getting a property during this time of year. With a few neat tricks, you’ll be able to sell your house in no time.

1. Put in some winter-hardy plants. Add some plants to your home to increase its appeal to potential buyers. Evergreens not only improve the curb appeal of your home but also look fantastic in the winter.

2. Safety first. Make sure your walkways are clear to prevent accidents from happening. Additionally, it appears welcoming to potential buyers.

3. Create a warm atmosphere. Creating a comfortable and welcoming atmosphere can significantly increase the appeal of your house to potential buyers. Include a few blankets and throw pillows with warm materials and textures. Use your fireplace if you have one, or burn some soft-scented candles to create a cozy ambiance during showings. Finally, to truly warm the room, set your thermostat between 70 and 74 degrees.

4. Price your property right. Don’t undervalue your property when setting a price for the winter market. Keep in mind that wintertime buyers are more inclined to buy, and they will offer you a reasonable price for your house in comparison to other seasons. To determine the right price for your property at any time of year, get in touch with a Realtor and home improvement experts like me if you need assistance with pricing.

By following these suggestions, you could really help your house stand out during the winter. If you still want to learn more about how to properly market your property for success during the winter months, I am always available to answer any questions you may have. Please get in touch with me by phone or email. I’m always happy to help!